EmpowerYou
Helping entrepreneurs, professionals, and not-for-profits make the most of business technology!
January, 2008 - Issue 21
In This Issue
What is Facebook?
Origins & Expansion
History 2005-7
Site Features
Facebook Applications
Viral Marketing
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Quick Links

Dear Ron,
Ron Foreman
Facebook was founded in early 2004. In October, 2007, Microsoft purchased a 1.6% share in Facebook for $240 million.

Facebook is today's hottest  Internet company. What do they do and why are they so hot?
What is Facebook
Facebook Logo
Facebook is a social networking website founded by Mark Zuckerberg, a former Harvard student. Initially membership was restricted to students of Harvard College. It was subsequently expanded to MIT, Boston University, Boston College, and all Ivy League schools within two months. Many individual universities were added in rapid succession over the next year. Eventually, people with a university (e.g. .edu, .ac.uk, etc.) email address from institutions across the globe were eligible to join.

Networks were then initiated for high schools in early 2006 and then for some large companies. Since September 2006, anyone 13 or older may join. Users can join one or more participating networks, such as a high school, place of employment, or geographic region. In 2007 working adults were joining at the fastest rate
Facebook Origins, Expansion, and Operations
Mark Zuckerberg Facebook FounderMark Zuckerberg founded "The Facebook" in February 2004, while attending Harvard University, with support from Andrew McCollum and Eduardo Saverin. By the end of the month, more than half of the undergraduate population at Harvard were registered on the service. At that time, Zuckerberg was joined by Dustin Moskovitz and Chris Hughes for site promotion and Facebook expanded to Stanford, Columbia, and Yale.

This expansion continued in April of 2004 when it expanded to the rest of Ivy League and a few other schools. At the end of the school year, Zuckerberg and Moskovitz moved to Palo Alto, California with McCollum, who had a summer internship at Electronic Arts. They rented a house near Stanford University where they were joined by Adam D'Angelo and Sean Parker. Soon McCollum decided to leave EA and help with the development of Facebook and a companion website, Wirehog, full-time.
Facebook History 2005 -2007
2005
In May 2005, Facebook raised $12.8 million in venture capital from Accel Partners. On August 23, 2005, Facebook bought the domain name facebook.com from the Aboutface Corporation for $200,000 and dropped "the" from its name. At that time the site was overhauled, a change intended to make profile pages more user-friendly, according to Zuckerberg. Also that month McCollum went back to Harvard although he continued to serve as a consultant and returned to work on staff during the summers. As before, Hughes remained in Cambridge while he performed his duties as company spokesperson.
Site Features

Cartoon by XKCD


The Wall

The Wall is a space on each user's profile page that allows friends to post messages for the user to see. One user's wall is visible to anyone with the ability to see their full profile, and different users' wall posts show up in an individual's News Feed. Many users use their friend's walls for leaving short, temporal notes. More private discourse is saved for Messages, which are sent to a person's Inbox, and are visible only to the sender and recipient(s) of the Message, much like email.
Facebook Applications
Hatching Eggs

On May 24, 2007, Facebook launched the Facebook Platform, which provides a framework for developers to create applications that interact with core Facebook features. Even games such as chess and Scrabble are available. As of December 5, 2007, there are more than 10,000 applications.

Third-party websites such as Adonomics, which provides application metrics, and blogs such as AppRate, Inside Facebook and Face Reviews have sprung up in response to the clamor for Facebook applications.

On July 4, 2007, Altura Ventures announced the "Altura 1 Facebook Investment Fund," becoming the world's first Facebook-only venture capital firm.
Using Facebook to Promote your Organisation
If you think your product or service has wide appeal, consider creating a Facebook group to promote it. At the Registered Nurses' Foundation of Ontario, where I volunteer, we recently setup a Facebook group to promote our awards and scholarships.  This is called viral marketing. One example is Cadbury's Dairy Milk 2007 Gorilla advert which was heavily popularised on Facebook and YouTube.
Much of the information in this newsletter was taken from Wikipedia.

If you have a question about business technology, ask us! We either have the answer or will find it for you!


Sincerely,
Ron Foreman
Empower You
 
This email was sent to ron@empoweryou.ca, by ron.foreman@empoweryou.ca
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