Subject: Major New
Internet Trends
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EmpowerYou
Helping
entrepreneurs and not-for-profits exploit the Internet!
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May 9, 2006
- Issue # 5
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In This
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Quick Links
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Dear Ron,
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The Center
for the Digital Future at the USC has been tracking a
representative sample of the American population for over five
years watching as people move on-line and then move from
modems to broadband. The project also carefully tracks those
who drop off the net each year and whether they return and if
so, when and what brings them back. Here are some findings
from their 2005 study. |
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The ten most
popular Internet activities in 2005 were: e-mail, general Web
surfing, reading news, shopping, searching and reading
entertainment news, seeking information about hobbies, online
banking, searching and reading medical information, instant
messaging, and seeking travel arrangements and travel
information.
Internet users are
more loyal to going online than to watching television or
using their cell phones. The Digital Future Project found that
if forced to give up technology, Internet users would hang on
to the Web -- and would drop their television and cell phones
first. When asked which technology they would be most willing
to give up, 39.4 percent of Internet users choose their cell
phone, followed by 32.7 percent who would first give up
television. Only 27.8 percent of users say they would be most
willing to give up the
Internet. | |
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In the fifth year of the
Digital Future Project, the number of annual purchases by online
buyers has tripled since the second year of the study. Average
monthly spending is growing as well. In 2005, online buyers spent an
average of $43 a month more than in 2001. However, in year five of
the study, the number of users who delayed their online purchasing
because of credit card concerns has declined substantially. Online
purchasing is having a growing effect on purchasing in traditional
retail stores. Three-quarters of Internet users who buy online say
that the online buying is reducing their purchasing from local
retail stores. |
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Internet users say that
going online creates political clout. The study of the impact of
online technology found that for the first time, the number of users
who say that the Internet can be used to gain political power has
increased.
More than three-quarters
of users who went online for political campaign information sought
insight regarding issues and candidates about which they were
undecided. The Internet’s role in the political process will
continue to grow. |
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In 2005, 78.6 percent of Americans were online.
The number of hours online rose to an average of 13.3 hours per
week. Two-thirds of Americans used the Internet at home in 2005, a
substantial increase from the 46.9 percent of users who reported
home Internet access in 2000. See the Report
Highlights.
Sincerely,
Ron Foreman
EmpowerYou
phone: 647-999-8543
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