Subject: About Domain Names, Cybersquatting, MikeRoweSoft.com, and Billing Scams
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EmpowerYou
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September 25 2006 - Issue # 12
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Dear Ron,
Ron Foreman

The domain name system (DNS) translates domain names (computer hostnames) to IP addresses, making it possible to attach easy-to-remember domain names (such as “wikipedia.org”) to hard-to-remember IP addresses (such as 66.230.200.105). Humans take advantage of this when they recite URLs and e-mail addresses.
Read the History of the DNS and How it works in Theory

A top-level domain (TLD) is the last part of an Internet domain name, the letters which follow the final dot of any domain name. For example, in the domain name www.website.com, the top-level domain is com (or COM, as domain names are not case-sensitive).

The Internet Assigned Numbers Authority (IANA) currently classifies top-level domains into two main types:
-country code top-level domains used by a country or a dependent territory, two letters, .ca for Canada .
-generic top-level domain used by a particular class of organizations, like .com for commercial, .biz, .info, .name and .pro.

A full list of currently existing TLDs can be found here.

Cybersquatting: is registering, trafficking in, or using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else. Read more

Domain Kiting or Domain Tasting refers to a practice of registrants using the period at the beginning of a domain registration to test the marketability of a domain name. During this period, when a registration can be fully refunded by the domain registry, a cost-benefit analysis is conducted by the registrant on the viability of deriving income from advertisements being placed on the domain’s web site. Read more

Domain Name Warehousing is the common practice of registrars obtaining control of domain names with the intent to hold or “warehouse” names for their use and/or profit. Read more

Domain Parking is an advertising practice used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting an under-developed domain name. Read more

Typosquatting is a form of cybersquatting which relies on mistakes such as typographical errors made by Internet users when inputting a website address into a web browser. Should a user accidentally enter an incorrect website address, they may be led to an alternative address owned by a cybersquatter. Read more
Mike Rowe is a Canadian university student, notable for being the defendant in a lawsuit filed by Microsoft over the domain name “MikeRoweSoft.com”. In the end, a settlement was agreed, with Rowe granting ownership of the domain in return for some gifts from Microsoft.

MikeRoweSoft.com was initially registered by Mike Rowe in August 2003. He chose the name because of the phonetic similarity to the word Microsoft, while still being a bona fide use of his own name. However, Microsoft saw the domain name as trademark infringement and in January 2004 requested that Mike hand over the domain name. He was “amazed and appalled” at this, and replied back stating his intention not to hand over the domain name.

Domain Registry
The Domain Registry of Canada of Markham, Ontario take advantage of the general public’s lack of understanding of Internet domain name registration.

They mail out notices like the one above 6 months before your renewal is due, in an attempt to get your fee before your registrar, who normally notifies you 90 days in advance. And they charge up to four times the currently available registration rates.

Caveat emptor!

Need help with your Internet marketing? Call us for a free consultation.

Sincerely,


Ron Foreman
EmpowerYou

phone: 647-999-8543

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